Home » Unlock the Festive Shine: Apps and Websites to Buy Gold This Dhanteras

Unlock the Festive Shine: Apps and Websites to Buy Gold This Dhanteras

by Sana Gori
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Dhanteras Tradition: Digital Gold Buying Takes Center Stage

As Dhanteras, a day considered auspicious for buying gold and silver, approaches, the tradition of visiting jewellers on this significant occasion is evolving. This day traditionally marks one of the biggest sales for jewellers, but with the rise of digital platforms, the convenience of exploring and purchasing gold online has taken precedence. Here, we present 12 trusted apps and websites, perfect for a seamless gold-buying experience this Dhanteras.

1. Paytm

Embrace the festive spirit by exploring Paytm, a user-friendly platform allowing you to buy, sell, and gift gold online. With a minimum investment of Re 1 and a maximum of Rs 1,99,000, Paytm’s service, managed by MMTC-PAMP, lets you kickstart your Dhanteras celebrations.

Visit Paytm Digital Gold or search ‘gold’ on the Paytm app.


2. Google Pay

Let Google Pay be your digital companion this Dhanteras. With a dedicated Gold locker section within the app, buying and selling digital gold becomes effortless. Managed by MMTC-PAMP, this service on Google Pay ensures your celebrations shine brighter.

Open the Google Pay app,


3. Tanishq

In partnership with Safe Gold, Tanishq, a Tata-owned jewellery brand, offers you the opportunity to buy and sell digital gold for as low as Rs 100. Celebrate Dhanteras with the timeless elegance of Tanishq.

Visit Tanishq DigiGold.


4. SafeGold

Discover the seamless world of gold transactions with SafeGold. This digital platform allows customers to buy, sell, and receive vaulted gold at the tap of a button. Engage in Dhanteras celebrations with ease.

Visit the SafeGold website for more details.



Powering several online platforms, MMTC-PAMP offers a comprehensive experience for buying, selling, and managing digital gold. With multiple payment options and added benefits, your Dhanteras shopping becomes a joyous affair.

Visit MMTC-PAMP Digital Gold.


6. PhonePe

Let PhonePe be your guide to digital gold buying. With a minimum investment of Rs 10, users can choose between Safe Gold and MMTC-PAMP. Navigate to ‘My Money’ and find ‘Gold’ under the Investment section for a Dhanteras to remember.

Visit: Phonepe gold


7. Airtel Payments Bank

Airtel Payments Bank adds a touch of modernity to your Dhanteras celebrations with its DigiGold service in partnership with SafeGold. Savings account customers can invest in digital gold using the Airtel Thanks app, making the festive season even more special.

Visit: Airtel DigiGold


This Dhanteras, explore the digital realm for your gold purchases, bringing together the convenience of online platforms and the timeless tradition of buying precious metals on this auspicious occasion.

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