Home » Reliance takes on Tata Starbucks with India’s first pret a manger outlet

Reliance takes on Tata Starbucks with India’s first pret a manger outlet

by Ayushi Veda
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Mukesh Ambani’s Reliance Industries is set to take on Tata Starbucks with India’s first Pret A Manager sandwich and coffee outlet. The move is part of Ambani’s strategy to expand his retail business and compete with global giants such as Amazon and Walmart.

Reliance Retail, a subsidiary of Reliance Industries, has partnered with Pret A Manager, a British sandwich and coffee chain, to launch the first outlet in Mumbai. The store is expected to open in the coming months and will offer a range of sandwiches, wraps, salads, and coffee.

The move is seen as a challenge to Tata Starbucks, which currently dominates the premium coffee market in India with over 200 stores across the country. The new outlet will offer a similar experience, with high-quality food and coffee at a premium price point.

Reliance Industries has been steadily expanding its retail business in recent years, with a focus on technology and innovation. The company has launched several digital initiatives, such as JioMart, a grocery delivery service that has gained popularity during the pandemic.

The company’s partnership with Pret A Manager is the latest in a series of strategic moves aimed at challenging established players in the retail industry. Ambani has also been looking to expand his e-commerce business, with plans to take on Amazon and Flipkart in the Indian market.

The move into the premium sandwich and coffee market is a bold one, but one that could pay off for Reliance in the long run. With India’s growing middle class and changing consumer habits, there is a growing demand for high-quality food and beverage options.

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